... rides a Ergogel Saddle
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Swinging London

For London based photographer Frank Herholdt, riding his bicycle is much more than just a mode of transportation.
Photographed by Helena Karlsson.

A native to Cape Town and having grown up during South Africa´s darkest times, Frank Herholdt rebelled at a young age and enrolled at art school against his parents wishes. In the 80?s, he learned the ropes of the business as an assistant to many big name photographers before his own career took off. With his job, he has travelled the world and worked for clients ranging from international corporations to small charities. Frank now lives with his wife Helena Karlsson and their two young sons in a converted pub in Shoreditch, London, an area full of creative minds.

Frank Herholdt wouldn´t dream of leaving life on the wild side behind him. He manages to balance a busy schedule and still finds time to spend with his family. Regularly, Frank gives lectures to photography students at his studio/apartment. When he has spare time, Frank charges his batteries by taking a ride through the streets of London on his bike.