A comfortable riding holiday with Scientia and Girolibero

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A comfortable riding holiday with Scientia and Girolibero
September 2016

Working with our partner Girolibero, we undertake customer research into the Scientia fitting service, saddle comfort and the behavior of leisure cyclists. 

We set up a Scientia fitting area in one of the most popular boats, the Ave Maria, wich from Mantova to Venice allows the cyclist to enjoy a beautiful experience by both bike and boat. The Ave Maria hosts more than 1,000 guests every year from all around the world!

We decided to chose the Girolibero Bike and Boat holiday as a perfect platform to give guests the opportunity to benefit from a tailored product than can be enjoyed for the duration of their holiday. The extra level or service enables the holidaymakers to have an even more pleasurable stay. 

Monica Savio of Selle Royal said, "‘Pleasure’ is the keyword that both Selle Royal and Girolibero have in common, the pleasure of comfort and the pleasure of an anjoyable experience. The Scientia range is perfect for allowing leisure cyclists to achieve this ultimate comfort."

Giulio Vallortigara from Girolibero remarked, “Having the great range of saddles from Selle Royal enables us to tailor holidaymakers experience like never before, addressing one of the most common areas of customer feedback - comfort."

In order to collect interesting ideas to develop new products and customer service, Selle Royal and Girolibero decided to offer a free test to all 40 customers on the Ave Maria, who were from the USA, Australia, Canada and Germany.

From the feedback we received, we discovered that people choosing the Bike and Boat holidays tended to be new to cycling and often choose road bikes when riding at home. This meant they were used to a slightly different riding style compared to the ‘relaxed’ riding position during the Girolibero tour. The majority of people knew what their technical requirements on a bike were, and highlighted how important comfort was when riding, saying they could ride further and explore more when they had the correct, comfortable fit.   


Lucinda from Australia said, “This was my first cycling holiday, I normally ride once a week, usually on a road bike and I found the fitting service very useful."

Jane from the USA said, “I found the Scientia measuring system really simple to follow, comfort is key when choosing a saddle."

Margie from Australia said, “I cycle twice a week and really enjoy recreational cycling, this is my third cycling holiday and I find the cushioning in the saddle extremely comfortable."

Kathy from Australia said, I have been moving around on my saddle trying to find the right position for a while and found the Selle Royal shape really helped prevent the slipping on this holiday. I would definitely consider products created using scientific research as I have had problems with my back in the past."

Are you ready to ride in comfort with Scientia and Girolibero?

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