eZone’s innovation acknowledged yet again with the Red Dot Design Award and the iF Design Award

Product & Tech

eZone’s innovation acknowledged yet again with the Red Dot Design Award and the iF Design Award
April 2018

After winning the Design & Innovation Award in January, Selle Royal’s eZone, the saddle designed specifically for e-bikes in collaboration with BMW subsidiary Designworks, has received two additional prize: a Red Dot Design Award and an iF DESIGN AWARD.

The Red Dot Design Award has been considered an important international recognition of exceptional design quality for decades. Three categories were established to assess the diversity of design in a professional manner: Communication Design, Design Concept and Product Design.
eZone was the winner in the "Product Design" category for its "high-quality design" due to the high level of research dedicated to it.

In discussing this recognition, Professor Peter Zec, founder and president of the Red Dot Design Award, stated: “This year we received entries from 59 countries. Selle Royal has every reason to be proud of its prize because it won against the industry’s best."

eZone has also received the iF Design Award, considered one of the most important design awards in the world for the past 65 years. The aim of the prize is to identify, support and promote good design in order to convey to the public its importance and advantages in our lives. The iF Design Award also includes prizes for various disciplines: Product, Packaging, Communication and Design / UX, Architecture and Interior Design and Professional Concept. eZone was recognised in the "Product" category with the following motivations: “Selle Royal’s E-Bike won over the jury of 63 independent experts from around the world, because of its exclusive safety, comfort and riding performance. Competition was intense with over 6400 entries from 54 countries hoping to receive the quality mark.”

These two awards, along with the Design & Innovation Award, are a real source of pride for Selle Royal. What’s more, these successes highlight how eZone can be considered an innovative and high-quality bicycle saddle, in terms of both design (Red Dot Design Award) as well as convenience and usefulness (iF Design Award).
These results confirm that Selle Royal is on the right track, one it will continue to follow with the same passion, enthusiasm and dedication it has always shown.

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