Get rewarded for riding your bike to work? You can, thanks to an app

Bike Culture & Tips

Get rewarded for riding your bike to work? You can, thanks to an app
May 2018

When we talk about the environment, greenhouse gas emissions and sustainability, we all wonder how each of us, in our own small way, can help reduce the production of pollutants and smog.
Initiatives like Bike to School Day and Bimbi
mbici, mentioned in a recent post, aim to raise the awareness of children and their families, inviting them to limit car travel by riding their bikes to school.
A similar project exists for adults called Bike to Work Day: held annually in the United States and Canada since 1956, this event promotes the use of the bicycle to reach the workplace.
On this day, planned for the third Friday in May, employees are encouraged to choose their bikes as a healthy and safe alternative to their car, offering information and tips on how to make this a more permanent switch.
Today, making choices like these is easier thanks to new technologies and the digital world, with truly innovative and useful support tools.

One example is Jojob, a platform that has long promoted and certified carpooling in companies. Recently, it added two new elements to its service: walking and biking. When employees of participating companies download the app, register and visit these new sections, they can use GPS technology to map and certify their route to work.
By walking or riding to work, workers earn points, called "Gold Leaves", that can be used for discounts at ski resorts and amusement parks, or deals with hotels and restaurants.
What’s more, for every zero-emission trip, the app generates a report on the savings obtained with respect to carpooling (20 cents per kilometre on average) and the emissions that are avoided (130 grams per kilometre).
In 2017 alone, the use of the app for carpooling saved 1,714,120 km and avoided the production of 222,835 kg of CO2.

The platform’s developers hope that these two new features will encourage many companies to introduce new structures and services for cyclists, like bike parking and changing rooms. Measures like these could encourage more and more people to use their bicycle to get to their place of work.
It’s a real step forward, a definite move toward sustainable mobility, until even more decisive structural measures in favour of these forms of travel are adopted. Since 2015, the French government has been rewarding people biking to work with 25 cents per cycled kilometre.

So, thanks to new technologies, using the bicycle as a primary means of transport offers not only physical activity, wellbeing and sustainability benefits, but economic ones as well.

Anyone who is still sceptical about the benefits of biking can always put themselves to the test and try it themselves. Events like Bike to Work Day and the Bike to School Day were designed especially for them!


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