Magazine | Selle Royal


Cyclists' dreams, passions and stories around the world.
  • Product & Tech
September 2020

Comfort and Safety with the new Vivo Reflective Athletic Saddle

As summer draws to a close and the days get shorter, the new Vivo Reflective Athletic saddle is here to offer you that extra peace of mind...
  • Product & Tech
October 2018


Some products are timeless...
  • Product & Tech
July 2018

Innovation and design packed onto two wheels!

Beauty has always had an important role in human life...
  • Product & Tech
April 2018

eZone’s innovation acknowledged yet again with the Red Dot Design Award and the iF Design Award

After winning the Design & Innovation Award in January, Selle Royal’s eZone has received two additional prizes...
Tell us
your story

Write your stories and send them to us. We'll share them in our section "Global Stories"

  • Product & Tech
April 2018

Riding towards the future on an e-bike, with an eZone saddle

Those sad and misty winter days are just a memory now. The bitter cold had...
  • Product & Tech
February 2018

With eZone Selle Royal is one of the winners of the Design & Innovation Award

Selle Royal is proud to announce that its eBike saddle eZone won the Design and Innovation Award (DI.A) 2018
  • Product & Tech
November 2017

When bikes revolutionise mobility, you need cycle-friendly technology and town planning

The extraordinary growth of the bicycle market worldwide had a twofold effect...
  • Product & Tech
October 2017

There is strength in unity: Selle Royal and Designworks present eZone, the new seat concept of "born electric"

Those who love it know to listen, pay attention to the details, see what makes the other happy ...