Cyclists' dreams, passions and stories around the world.
People & Partners
March 2021
#Ride #Love #Share: Portraits of ordinary cyclists - with overwhelming enthusiasm!
We are living in the year of the bicycle boom - yet the real protagonists of this "revolution" are ordinary people, those for whom the use of two wheels...
Read more
People & Partners
January 2021
#Ride #Love #Share: Portraits of Everyday Cyclists, born to bike!
#Ride #Love #Share rolls on with three more ordinary cyclists – with extraordinary stories to tell! For our latest instalment, we meet up with Antonella, Romain and Berend...
Read more
People & Partners
December 2020
#Ride #Love #Share: Portraits of Everyday Cyclists
A bike can take on different definitions and meanings depending on the cyclist describing it as well as the personal experiences they have had with this special vehicle...
Read more
Bike Culture & Tips
October 2020
Eight Reasons to Travel (More) by Bike!
Mobility alternatives, more liveable cities and changing lifestyles are issues that have increasingly become the focus of public discourse...
Read more
Tell us your story
Write your stories and send them to us. We'll share them in our section "Global Stories"
Write now
Product & Tech
September 2020
Comfort and Safety with the new Vivo Reflective Athletic Saddle
As summer draws to a close and the days get shorter, the new Vivo Reflective Athletic saddle is here to offer you that extra peace of mind...
Read more
Bike Culture & Tips
August 2020
It’s time for holidays, but your bike gets no time off
It’s summertime and after about a year, the routine that sets the pace of our everyday life finally gets interrupted. The time has come to go on vacation...
Read more
Bike Culture & Tips
August 2020
How to correctly mount your saddle
The saddle, when correctly chosen, allows you to make the most of your bike every time you climb on it, but only if mounted correctly...
Read more
Bike Culture & Tips
June 2020
Five reasons to change your bike saddle
As the most important point of contact between a rider and their bike, swapping out saddles can be a smart move towards towards increased comfort and performance...
