凭借可用于eBike电动自行车的 eZone.鞍座，Selle Royal自豪地宣布其成为 2018设计与创新奖(DI.A)获奖得主。eZone鞍座是去年10月推出的第一款，专为现代城市电动自行车eBike设计，用于休闲，旅游及越野的鞍座。该款鞍座是Selle Royal与BMW集团子公司主力研发设计 Designworks, l合作，首次针对e-bike电动自行车用户的综合研究成果。
该奖项称eZone鞍座为“e-bike电动自行车市场的主角”。不仅被评为适合多种骑行风格外，而且 “该鞍座设计在加速过程中可以保证安全，并且可以让骑车者更好地控制自行车”。
从市场部经理Lara Cunico的话语中可以看出对这种认可非常满意，其称：“Selle Royal 在研究和创新方面再次被公认为尖端品牌。花了两年多的时间完成这个项目的研究，设计出eZone鞍座，对于自行车界最负盛名的奖项给予的对其价值的认可，我们感到非常自豪。Selle Royal 在创新的路上非常坚定：认真倾听消费者的意见，并大力开发新产品。随着e-bike电动自行车产业快速增长，品牌必须抓住并尽力满足市场需求,至关重要”。
另一个让Selle Royal感到自豪的原因是，设计与创新奖是唯一一个由骑行者，设计师和工程师组成的专家团队对产品进行研究，测试及评估的奖项。通过两周的现场测试，无数个小时在车间和电脑前的昼夜讨论，最终做出的评审结果。
因此，这是迈向未来的一个目标。不过，在创新提升比赛中，胜利并不是终点，而是用来激励其他人。
We are living in the year of the bicycle boom - yet the real protagonists of this "revolution" are ordinary people, those for whom the use of two wheels...
Read all
#Ride #Love #Share rolls on with three more ordinary cyclists – with extraordinary stories to tell! For our latest instalment, we meet up with Antonella, Romain and Berend...
Read all
Mobility alternatives, more liveable cities and changing lifestyles are issues that have increasingly become the focus of public discourse...
Read all
As summer draws to a close and the days get shorter, the new Vivo Reflective Athletic saddle is here to offer you that extra peace of mind and practical safety that urban cyclists need...
Read all
The saddle, when correctly chosen, allows you to make the most of your bike every time you climb on it, but only if mounted correctly. Once the ideal saddle has been purchased, it is therefore essential to install it correctly...
Read all
As the most important point of contact between a rider and their bike, swapping out saddles can be a smart move towards towards increased comfort and performance...
Read all
The capital of Austrian Tyrol, Innsbruck was one of the warmest communities we visited on our european Support Cyclists On The Road tour, not to mention the most fun...
Read all
The word 'ride' has many different meanings, each telling the same story of adventure...
Read all
