Supporting Cyclists is not just a slogan, but a real commitment at Selle Royal.
We do so literally with our saddles, conveniently through helpful services, and culturally with the inspiring stories we share.
We support cyclists of all kinds with the right comfort to make every journey enjoyable. How?
Matching Needs
With a wide variety of products matching local needs in a global context.
Design
Offering functional designs for an extensive range of saddles and accessories.
Innovation
Through continuous research on current trends and new technologies.
Culture
Promoting an active cycling lifestyle through continuous support.
Our take on comfort
Comfort is our purpose and our promise.
It is the key to unleashing the beauty of every journey and embracing a carefree relationship with the world.
Selle Royal is there for your every adventure, providing you with products that enable new experiences and help you to comfortably achieve your cycling ambitions.
For every need, Selle Royal has the right answer.
Each saddle has been designed to meet the needs of a unique rider. Selle Royal doesn’t simply offer options, but perfectly matches the rider with a trusty, durable partner for a lifetime of new experiences.
Inspiring past, ambitious future
We were born in 1956 when Riccardo Bigolin founded a small bicycle saddle workshop in Italy.
Since then, we have continued to evolve, listening to cyclists and the bicycle world to deeply understand needs, anticipate trends and become social facilitators promoting the Cycling lifestyle.
